In the realm of brand consultancy, the client is often regarded as the king. Brand experts treat them royally by prioritizing requirements and deadlines, showcasing flexibility, a sense of urgency, and by not vocalizing their own needs 😊. While this approach is commendable, the dynamics of client-expert relationships are evolving, with empathy and realistic expectations gaining importance.
We all need inspiration to get started, and your brand is no exception, especially in the initial steps of the brand-building journey. Often, we overlook our surroundings and the people within them, yet they are our most significant…
Supporting a client as a brand strategist goes beyond the strategic and creative aspects; it involves understanding and addressing their psychological and emotional needs. However, what happens when a client claims to understand everything during discussions only to…
In the realm of brands, branding shapes human perception around familiarity and attraction, significantly fostering loyal consumers and increasing sales. It’s crucial to comprehend how people think; brands that overlook this miss the chance to make authentic connections…
I am often asked by my clients; how do we know when to start the process of branding? And I know you are wondering too; but don’t worry you are the right place. Let me explain this through…
